Tuesday, November 21, 2006

Is Your Business Customer Centric?

Secret Number 7: Refuel your business for new customers.

Gas And Go A KC-135 Stratotanker assigned to the 380th Air Expeditionary Wing refuels an F/A-18 Super Hornet recently. The 380th AEW is the largest air refueling unit in the Middle East and comprises KC-135s and KC-10 Extenders. (U.S. Air Force photo)

When it comes to good customer service a business needs to provide a lasting impression toward their customers for the long haul. Much like a military plane on a long mission that needs to refuel in mid-flight to get to their destination, your business also needs to have a strategic refueling plan for marketing and advertising your business online. Simply just putting up a website is not good enough today. The website needs to "be all that it can be." The days of old when a company could place a website online and with a few links to it, get top billing in the search engines is long gone. It takes time, work, and the fuel to get your business to the destination you desire.

Websites need to be customer centric in the information they provide to customers. That means figuring out what the customers need before they even know it themselves. Depending on the industry, this can present a tough challenge for the commanders. Companies that are very broad in the services or products provided will face even tougher challenges than ones that have very specialized niche market segments. The broader the scope, the more effort will have to be placed in the marketing and advertising efforts to get your message delivered into the proper hands. Those being, future customers that don't know your brand name but are looking for the products and services provided by your company.

Start suppling the fuel in order to reach your target markets. Professional Web Services can help deliver the fuel to your business so you can accomplish your mission. Internet marketing services by Professional Web Services, Inc. Contact us today for creative Internet marketing solutions.


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Going Supersonic With Your Business

Secret Number 6: Supersonic Flybys For Your B2B or B2C BusinessGoing Supersonic

11/05/06 - An F/A-18F Super Hornet aircraft assigned to Strike Fighter Squadron One Zero Two completes a super-sonic flyby Nov. 5, 2006, as part of an air power demonstration over the USS Kitty Hawk (CV 63), which is off the coast of Southern Japan. (U.S. Navy photo by Mass Communication Specialist 3rd Class Jarod Hodge) (Released)

Seeing this picture reminds me of how a business needs to make an impression on the Internet. When these planes do a flyby, they make a major impact on everyone. Your business needs to make a major impact on the future customers that don't even know your brand. These future customers need to be able to find what your business provides with the keywords you use in your corporate website. While the military has stealth mode fighter jets, it is not wise to run your business website in stealth mode. See: Is Your Business In Stealth Mode?

Get going supersonic today with your business. Internet marketing services by Professional Web Services, Inc. Contact Professional Web Services for a creative Internet marketing approach today.


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FBI Warning Businesses And Consumers

Secret Number 5:

The Case of the Phony Faxes


Silhouette of man at a fax machine

Fax machines around the nation were humming the week before Christmas '04, with a series of mysterious messages spitting out by the tens of thousands.

Anyone who bothered to take a close look at one of the faxes—and plenty apparently did—noticed something strange. The message was addressed to a "Dr. Mitchel" and came from a financial planner named simply "Chris." Clearly the wrong number. Read more of this story at the FBI Press Room

Watch out for all types of scams, including the ones where professionals and businesses are bilked out of thousands of dollars annually for advertising money in the search engine keywords scams. This particular scam is not just at the holiday season but is used extensively to the unsuspecting businesses and professionals around the globe. Protect yourself and your business, read more about the Keywords Search Engine Advertising Scam.

If you really want to get your business found online there are some quality ways of getting a B2B and B2C website in front of the right customers' eyes.

Your link to Internet Marketing Services that will get the customers' eyes of the world on your business.

Eye on you


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Monday, November 20, 2006

Market Intelligence Strategy

Secret Number 4: Information Is The Online B2B And B2C Marketing Strategy

Internet Marketing Services
This is the one area online that a company has complete control over. As the General of your company, you can choose to keep information completely hidden online or allow the Internet search bots to find it. If you choose to accept this mission of increasing the information on the Web about your business, you can expect to start obtaining new sales leads and new customers by allowing visitors to find you on the Internet using the keywords and phrases in the search box related to services and products that sets your B2B and B2C brand apart.

What marketing information to share is completely up to you. Certainly you would not want to share specific intelligence reports of a intellectual property nature because the spies are out there from the enemy (your competition), and they are gathering intelligence reports about you. Though, not sharing any general information because of this fear is very problematic for the health of your company in the long run.

Each and everyday the Internet is filled with millions of pages of newly published information. This information is being cataloged by the online search engine robots. These robots don't care which side of the war you are on. All the information is feed into control center where it is processed by very specific and complex algorithms which then are distributed to the searcher through other search algorithms to provide results on the searcher's screen.

So, a company must begin with published content and herein lies the Market Intelligence Strategy to begin with. While generally speaking, market and competitive intelligence has to do with the understanding or knowing the "What and How customers will decide tomorrow," [Wikipedia] it is extremely important to understand "Why" customers in a much broader sense will come to make their decisions tomorrow using the Internet as their number one source of information for All purchases, not just the purchases made online. The Internet has drastically changed the way businesses operate today. Everything has been affected by the Internet. The only question for many businesses today is: Do you get it?

Improve your marketing today with Internet marketing services by Professional Web Services, Inc. Get the competitive advantage today. Get your marketing message in front of customers before the competition does. Contact us today for a Marketing Competitive Analysis for your B2B or B2C business online presence.

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Write Share Post

Secret Number 3: Going Back In Time: Marketing Backstepping

As in the television series, "Seven Days," Frank Parker would backstep up to a period of seven days back in time. Parker would fix, protect, prevent, or solve, major issues that had taken place in those last seven days.

It would be great if we could go back in time. Think of all the the items we could change for our businesses. Well, we can't backstep in time for B2B And B2C Businesses, but we can make a change in marketing and advertising tactics for the future sales of our company starting today.

Talk to us today. Professional Web Services can help make an Internet marketing and Online advertising impact that will provide more sales leads and new customers for your company. Send us an email for the secret business solution.

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Saturday, November 18, 2006

Is Your Business In Stealth Mode?

Secret Number 2: Don't operate your business in stealth mode online.

Are new customers able to find your business online? If you were to sum up your business in five to ten keywords or key phrases, could new customers find you on the Internet?

Yes - No - Maybe

I would venture to say if the answer was yes, no, or maybe; I'll bet you would want to improve the position of your company in the search engine results pages. All businesses need to continue to attract new customers to stay alive. Attracting those sales leads and potential customers online requires a creative Internet marketing approach with both the advertising and marketing aspects hitting both the logic and emotions of website visitors.

Having a sterile marketing and advertising message, and having a stealth website, may be placing your business on the back burner instead of the full thrust afterburner online. Search engine algorithms are in a constant state of tuning, in searching out new and better results for their users, (me and you and other businesses too). This means that if your website can not be properly crawled by the automated search engine robots, then your website does not get into the search engine database and visitors will never find you online.

The world is quickly heading paperless and as such, many are throwing out the phone books. People are going online everyday to not only buy products or shop at ecommerce sites, but they are looking to the local Internet to find their local car repair shop's phone number or find an address of that business on the other side of town. They are also looking to the Internet to find new businesses that can supply them with products or services.

With the fact that the boundaries are removed for Web browsers, it is very easy to have someone venture off to another location.

Try this experiment, see what you can discover simply by starting at the Google News home page and keep clicking on links that you are interested in. You will be able to wander the world without so much as even having to type in a single word with the keyboard. Every click takes you to some other page with information related to what you previously were viewing. And, if you get into a forward looking spot that is not related then it is simple to go back with the back button on the browser.

The point with this exercise is, information is intense. The Internet is growing faster than anyone could ever keep up with. Google had/has a goal of cataloging the world's information, however, that simply is not going to happen, IMOP. Information is being generated at a faster rate than what can be cataloged.

So, how do you get your website discovered online. Secrets untold. Content, links, good web pages and website structure, and amplifying your niche markets. Folks, it is easy to write these secrets untold down, but it much more difficult to implement a strategic marketing plan to expand on each of those stated areas.

Content is king. Long live the king. I'm sure that everyone has heard that they need content on their websites. Certainly, website content is a prerequisite today to being discovered by other companies through the search engines. If you are B2B, Business to business, or in the case of other consumers finding your company as is the case when selling B2C, which is business to consumer, having the content that can be cataloged by the search engines will be a big plus to begin with.

Links and More Links To Success Quality, type, and numbers of links are the secrets here to success. Getting those quality links pointed to your company website definitely can be a challenge. IMOP, that depending on the competitive nature of a particular market, it is wise to have a budgeted amount for link marketing that must be done in order to gain quality traffic to your website. Also, be forewarned, just any links won't do. This might be equated to having a paid Yellow Page ad in all the Yellow Pages through out the country. If you want to be in a large number of online directories, someone will have to foot the bill. Think of it as an Online advertising budget, which by-the-way, online advertising can also be utilized to target market segments through what is referred to as Search Engine Marketing, Pay-per-click advertising, or PPC advertisements for short.

Build Me A Website For Success The foundation of a website design is a very important consideration in having a successful Internet marketing strategy to getting a good ranking in the search engine results pages. The days are long gone when your son can just slap a website together and have it magically show up well in the search engine results pages for highly targeted market segments.

While all of these are some of the secret keys to success, there still requires being creative in your business marketing and advertising approach. So, don't operate in stealth mode any longer. Visit Professional Web Services today to read all about our creative Internet marketing services, in which your company can get discovered online. Your company can become an Internet Star. Write us and ask for your free Internet marketing evaluation today.

Professional Web Marketing Services

Friday, November 17, 2006

Get Started Communicating

Secret Number 1: Now is the time to get started with online communication. The world is moving at high speed. Failure to communicate to potential customers can leave your business in the sands of time.
  • Point #1 Write it down.
  • Point #2 Read it.
  • Point #3 Edit it.
  • Point #4 Publish it.
  • Point #5 Revise it.
  • Point #6 Monitor it.
  • Point #7 Measure it.
  • Point #8 Tune it.
  • Point #9 Point to it on the Internet.
  • Point #10 Continue marketing it.
What we've got here is failure to communicate. That was the famous line from the 1967 movie "Cool Hand Luke" staring Paul Newman. Remember, "What we've got here, is a failure to communicate." Hopefully you're hearing me loud and clear. Click the link to see the video showing all the highlights of the movie, Cool Hand Luke, and the famous line of communication.

The object of any form of communications is to get your message out.. That has never been more true than on the Internet. Marketing online is continually changing the connection businesses have with their customers and future customers. By getting your company's website on the computer screens of potential customers is only one of many steps required to have a marketing impact. Learn more today with Professional Web Services, Internet Marketing Services.

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